Sacrificial Lamb
Sacrificial lambs
japanese clothing brand
Year
2024
Services
PERSONAL PROJECT
Category
Visual Design
Clothing Brand (AI Exploration)
Role
BRANDING IDENTITY & ILLUSTRATIONS
Four imagined myths painted in the language of crimson and silence — moments stolen from a world that exists just beyond reach. Figures emerge from shadow, their faces turned toward something unseen, their hands caught mid-offer, mid-blade, mid-prayer. The red winds through them like a pulse, stitching together what should never be joined.
Four imagined myths painted in the language of crimson and silence — moments stolen from a world that exists just beyond reach. Figures emerge from shadow, their faces turned toward something unseen, their hands caught mid-offer, mid-blade, mid-prayer. The red winds through them like a pulse, stitching together what should never be joined.
The Works
Four stories, born from code and crimson.
This debut collection is an experiment in creation — where Japanese-inspired myth meets the imagination of machines. Each garment begins not as fabric, but as a vision: a moment suspended between beauty and danger, rendered through AI’s dreaming lens.
Four stories, born from code and crimson.
This debut collection is an experiment in creation — where Japanese-inspired myth meets the imagination of machines. Each garment begins not as fabric, but as a vision: a moment suspended between beauty and danger, rendered through AI’s dreaming lens.
The Experience
This brand lives best in the streets — not in glass cases.
Each drop carries an original AI-crafted illustration, built around its own short story. The designs are bold, but they’re not just there to look cool — they carry meaning you can make your own.
This brand lives best in the streets — not in glass cases.
Each drop carries an original AI-crafted illustration, built around its own short story. The designs are bold, but they’re not just there to look cool — they carry meaning you can make your own.
The Stories
Here are the four story titles based on what’s in your screenshot:
The Mirror of Perdition
The Architect of World
The Crimson Sun
The Keeper of Echoes
Here are the four story titles based on what’s in your screenshot:
The Mirror of Perdition
The Architect of World
The Crimson Sun
The Keeper of Echoes
Phases
Creative Direction – Define the brand’s tone, myth-inspired themes, and visual mood.
Story Writing – Craft four short, open-ended myths to anchor each piece.
Art Direction – Decide the visual style: Japanese ink influence, crimson as core.
AI Exploration – Generate and refine concept art to capture each story’s mood.
Design Application – Translate illustrations to wearable formats.
Launch Execution – Create mockups, store assets, and campaign visuals.
Creative Direction – Define the brand’s tone, myth-inspired themes, and visual mood.
Story Writing – Craft four short, open-ended myths to anchor each piece.
Art Direction – Decide the visual style: Japanese ink influence, crimson as core.
AI Exploration – Generate and refine concept art to capture each story’s mood.
Design Application – Translate illustrations to wearable formats.
Launch Execution – Create mockups, store assets, and campaign visuals.
The Process
The project began with a clear vision: to build a streetwear brand rooted in myth-like storytelling. We started by defining the creative direction — a world of imagined Japanese-inspired myths, told through bold, minimal imagery. Each of the four stories was written to be mysterious yet memorable, forming the heart of the collection. From there, the art direction set the tone: ink-like strokes, restrained palettes, and crimson as the thread binding them all. Using AI as a collaborator, we explored dozens of visual interpretations before refining them into final artworks. These were then applied to hoodies and tees with careful placement and printing choices to keep the art central. The journey closed with mockups, a Shopify-ready store, and campaign visuals that brought the stories into the streets.
The project began with a clear vision: to build a streetwear brand rooted in myth-like storytelling. We started by defining the creative direction — a world of imagined Japanese-inspired myths, told through bold, minimal imagery. Each of the four stories was written to be mysterious yet memorable, forming the heart of the collection. From there, the art direction set the tone: ink-like strokes, restrained palettes, and crimson as the thread binding them all. Using AI as a collaborator, we explored dozens of visual interpretations before refining them into final artworks. These were then applied to hoodies and tees with careful placement and printing choices to keep the art central. The journey closed with mockups, a Shopify-ready store, and campaign visuals that brought the stories into the streets.
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